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FF Plus’s election ad in sign language ensures that the deaf “hear” the message

The FF Plus Youth in Gauteng is proud to announce the party's first election advertisement in sign language that empowers those with hearing disabilities in South Africans to make an informed decision on the 8th of May.

There are approximately 600 000 South Africans with hearing disabilities whose first language is South African Sign Language (SASL).

This minority community's rights are very important to the FF Plus and, thus, the party will keep fighting for minority rights in South Africa.

Too little is done to promote sign language and the use of braille in South Africa. Sign language and braille are just as important as any of the other spoken languages and, thus, there is a constitutional obligation to protect and promote them.

Interesting statistics:
• There are about 40 schools for the Deaf in South Africa.
• Approximately 90% of Deaf children have hearing parents.
• Only about 30% of speech can be picked up by reading lips.

The purpose of the advertisement is not only to attract people with hearing disabilities, but also to inform hearing communities about the problems that deaf and blind people experience on a daily basis.

The FF Plus Youth extends its gratitude to the producer of the advertisement, Dewald Naude, and his team who helped to put it all together. The FF Plus will always look after the interests of minority groups on all platforms, from city councils to Parliament.

Contact details: 079-224-7321

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